Nike Air Max Day !

I’m BACK! and sorry for the radio silence peeps! Turns out, working with a fashion magazine isn’t the most glamorous or even remotely relaxed job, but definitely ton of fun and an amazing learning experience. Everyday is a new challenge, a new creative set up!

 

 

 

On another note, being invited to the Nike Air Max Day was one of the most relaxed work related event that happened last week. Great initiative by Nike and Homegrown to finally bring light to the concept in India.

 

 

IMG_2436

 

 

March 26, is celebrated as the Nike Air Max Day world over. The company asks people to wear their Air Max shoes, whether they be a vintage pair or the recently released Nike Air Max Zero, to celebrate the occasion. The Air Max Zero was the original concept for the brand that was eventually altered to create the Air Max 1 back in 1987.

SP15_NSW_SOTW_PHOTOGRAHPY_789695_104_C_original

SP15_NSW_SOTW_PHOTOGRAHPY_789695_104__B_original

Set up in Mehboob Studio, with invitee list consisting of young achievers from various walks of life; chefs, bloggers, photographers, models, actors, DJs, stylists, designers, etc, It felt like the entire social media world was present at the sneaker ball that night.

IMG_2343

What I wore: Black sheer shirt, F&F ; Metallic Silver shorts, Forever 21, Red Converse with custom Rastafarian laces, Black Fedora, H&M, Fringe sling, H&M

What I wore: Black sheer shirt, F&F ; Metallic Silver shorts, Forever 21, Red Converse with custom Rastafarian laces, Black Fedora, H&M, Fringe sling, H&M

 

Wolves visuals put up some crazy projections to go with the hauntingly beautiful tunes dished out by the DJs.

 

11082306_559976680772197_5106196823782322814_o

 

 

IV5A9602

 

 

IV5A9473

 

 

Apart from the visuals and the music, it was the catching up with peeps I have only seen on Instagram/Twitter; and the various shapes, sizes, colours and styles of Nike’s present on the floor, that really captured my attention.

 

We all need some "air" - installation at the Air Max Day

We all need some “air” – installation at the Air Max Day

 

 

IMG_2437

 

 

Once again would like to Thank Nike and Homegrown to extend an invite! Keep up the good work guys, you are always an inspiration 🙂

 

image001

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s